Earlier this year I wrote a post about the stimulus package that passed Congress in February. I titled the post Government Stimulus Package because I thought the only thing it was stimulating was government. I got lucky with this, because apparently a lot of people searched for the phrase “government stimulus package” to learn about what was in it.
The post did ok on Digg and Reddit, nothing spectacular but it brought in some traffic. It may have gotten a few other links, but not a ton. A few days after the post was published, I noticed that I was getting some traffic the search engines. The post was on the front page of Google, around 6 or so for the keyword phrase “government stimulus package.” This is the first step in improving your SERPs.
1. Look at Your Stats
Find out which pages you are getting traffic to from the search engines and what keywords are being used to get there. This is where we need to focus. Improving your ranking for a term from 7429 to 43 takes your traffic from 0 to 0. If you can improve from 9 to 1, you will see a huge increase in traffic if it is a phrase that people are searching for.